The number of consumers who look up local business online has soared by nearly 100%. If you want them to pick you over your competitors, first, you should be found - through a website. They can find you in social media, but nothing screams professionalism more than a well-designed website.
If you’re still unconvinced about the importance of a website to your small business, reflect on the following:
Over 25% of consumers prefer dealing with businesses that have a website.
Keep in mind that we are now in the digital era where Americans spend close to 24 hours a week on the Internet, and up to 5 hours on their mobile phones from day to day. Consumers nowadays expect companies to have a web presence and tend to view one without a website as less professional.
People hope to find you online.
Among the benefits of having a small business website is being where consumers are. Companies that do have an SEO-prepped website have it for a lot of reasons too. For one, 97% of people go online to search for a local business, and 93 percent of online experiences start with a search engine. Google performs about 3.5 billion searches every single day, and chances are, someone local is looking for something you offer, a product or service, right this very moment. Don’t lose their business to your competitor who has a website.
When looking for a business and engaging with them, majority of consumers rely on websites.
On top of some 63% of consumers making use of websites to scope for and engage with businesses, 93% of them get started on a search engine too. What’s more, consumers often consider three sources before making a purchase decision, and 30% of them will automatically remove a business from their list simply because they have no website.
Digital web content influence commercial transactions.
Companies that don’t have a website usually say it’s because their industry isn’t online. But 75% of B2B buyers say their buying decisions are significantly affected by website digital content, and 62% also say they may make a final decision to make or not make a purchase based on such content alone.
About 75% of consumers admit to assessing a business’ credibility on account of its website design.
Believe it or not, a business with a website is often viewed as more trustworthy than one without. People always want to know more about a business before trusting them, and a website is the first place they go to check. Then again, websites are hardly made the same. A bad design can boomerang on you, so be sure to pick the right web development professionals.
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